There’s little doubt a money keyword research tool can shortcut your process of digging out those keywords that will have the best chance of being profitable
But it’s this exact step where most online marketers slip up and put themselves on the backfoot. Many sign up for services which send them a bunch of keywords and then finding out there is no product associated with it to create a campaign around.
Another scenario is they spend too much time analyzing what appear to be the best money keywords only to realize they can’t relate them to a product. While you can still have success doing it this way doesn’t it make much more sense establishing a product or service first and then doing your keyword research?
In this article, let’s look at a strategy that has served me extra well when starting a campaign from scratch. There is work involved but the thing you need to remember is that unless you get this initial product and keyword research right you’ll basically be throwing “mud up against a wall and hoping it sticks.”
#1. Establish your product first…whether you want to promote a product from Clickbank or a service that is about to launch, it makes good sense to find your vehicle firstly, and then assemble your aresenal of keywords. Looking for keywords first and then the product or service means you are “stabbing in the dark” and can spend unnecessary time trying to find a match up.
This may go against what you have been taught before but look back at your results and ask yourself how successful this has been.
#2. You need to make sure it’s a market where money is being spent and there is a demand for the service. If it looks like a good product to promote it won’t do you much good if you don’t check the demand and find out you’ve wasted a lot of time setting up the campaign. If there is demand, avoid the popular keywords and look for those “nuggets of gold” which suggest purpose and intent from the searcher.
These are known as money or buying keywords and while the traffic may not be as great they are more targeted with people typing them in having more intent than just browsing.
#3. Now is the time to assemble your list of keywords. There are many free keyword tools on the market and the best known is Google’s keyword tool. It gives you plenty of information. You can search for your seed keyword and it doesn’t matter if it’s broad or simply look at websites promoting the product and type the url into the Google search box. Gather as many keywords as you can.
#4. The next step is sifting out the promising keywords from those considered bad risks. There are some great money keyword research tools on the market that do the job but they are expensive. Start with the most promising data initially and work your way down until you find a likely candidate to optimize for.
#5. It’s time for some competitive analysis and this is just as important a step as those mentioned above. Do this by going to the first page that Google takes you to when searching for these words and look at the type of sites listed on the first page. If there are several sites which are the main root domains avoid them because it’s likely the competition will be too tough.
