You may have heard the hum around the online marketing industry about the ungodly amounts of cash some people are generating from CPA offers all from their own home and probably sitting in their underwear doing it as well!
Like with many things, CPA isn’t a new technique for generating cash, infact, until recently it was known by another name , Pay Per Lead. Lots of the giant affiliate networks had Pay Per Lead offers since they started 5-10 years ago. one major difference is that affiliate networks tend to pay much less ( around $1 ) for every lead you generate compared to a CPA network.
however , the hot word is now CPA, which stands for Cost Per Action, or just to confuse you even more, Cost Per acquisition.
fundamentally all these three terms refer to the same thing with some refined differences between them all. Hopefully the names are quite self-explanatory but we’ll just run through them quickly here.
Pay Per Lead, as you’d expect involves generating leads for companies online. Customarily it involves getting the user to fill in a form such as for a mortgage quote, or in some way asking for additional information from a company about a service. During the past, these corporations paid little for the leads, often because they were promoting free offers and were simply attempting to capture as many email addresses as possible on the hope they could earn cash from their list.
Cost Per Action offers are very similar, you are attempting to get the visitor to submit some info and in exchange you earn some money. The kind of information the corporations ask for can change from an easy zip-code to complete name, address, contact number and e-mail. Clearly the more info firms are asking for, the less folks are going to fill out their forms, so they reward you with higher payments. Such offers can range from ringtones to credit card applications and can pay between $0.20 and $10 per offer.
Pay Per purchase differs slightly in that the user is offered a free sample, mostly of a physical product, they simply have to pay for the P&P. These offers pay out large amounts as it needs your visitor to have a credit card and be convinced enough to put the order although the offer is ‘free’. You may notice that the shipping and handling charges are slightly ( or in a number of cases, obviously ) inflated from what you would expect to pay, and just like eBay, the firms here are making the money on the S+H fee. Pay Per acquisition pays out awfully high amounts, ranging from $5 to $50 per completed offer. This is mainly because by ordering a sample, the visitor becomes a really hot lead to the company in question , they have demonstrated a high level of interest and they have shown that they have the means to buy more of their product if needed.
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These are very classic, I like!