Traffic is the lifeblood of any internet site, without traffic the internet site may as well not exist. When it comes to CPA offers, since almost all of the offers are for US voters, we need to modify that statement and say that without US traffic, your site may as well not exist. Even if you already have thousands of visitors, you aren’t going to make any money unless a massive proportion of that is from the US.
Now there are 3 main tactics to drive traffic to your internet site , organic search engine traffic, paid traffic and visitors from your e-mail list.
Search website Traffic
Many gurus call this ‘free’ traffic, but unless you place 0 value on your time, this isn’t the case at all . If you outsource the S.E.O work then it’s certainly not free traffic. Similarly, once your internet site is ranked highly, you need to continue with the SEO work to maintain the position.
With that said, organic S.E.O remains one of the most inexpensive techniques to driving traffic to your business and should make up a significant part of your long-term plans for your CPA websites. If your position is tight, then organic SEO may be the only option available to you, in which case you will need to invest a lot of time to drive traffic from the search websites.
Paid Traffic
Paid traffic can come in many different forms and you’ve a huge range of places to go to get it. At the forefront of most web marketers mind is AdWords, which is good for you because they regularly do not think about other networks.
Yahoo and MSN / Bing, as an example both have millions of searches each day but the cost per visitor is seriously less than on Google. Not just that, but Yahoo and MSN / Bing are claimed to have a much higher percentage of consumer searches compared to Google, which is predominantly research based.
You also have other options like Facebook and MySpace advertising. The fantastic thing about these networks is that you can target particular demographics ranging from gender, age, location and even interests! You have probably seen adverts on Facebook that are uncannily correct like Free USB drive for all 34 year olds, don’t be fooled, they’re just using Facebook’s demographic targeting, but many people will not know this and think an offer is coincidently tailored for them.
The great thing about paid traffic is how swiftly you can begin to get visitors to your site. You can quickly test lots of offers in a fraction of the time that it takes to do organic SEO. The drawback of course is that you can lose money to begin with.
Traffic From You List
The biggest clich in web marketing is the money is in the list saying. Each marketer will tell you this, but like all good cliches, there is a whole lot of truth in it. If you can build yourself a list, you can view it as your own private ATM assuming you do things properly and do not abuse it! If you build a list of first time house consumers and you come across a new CPA offer that pays $2 for everybody that fills out the mortgage form, you can bet you will make money by emailing this offer to your list the best part is, it costs just $20 a month to have a professional emailing service from an organization like Aweber.
