There are many different types of Virtual Assistants. Indeed, you will find a variety of eager people, willing to leap forth and release a host of skills! Okay, so maybe this is an exaggeration, but the fact is when someone has passion in them, whether it be for Model Railways or Lipstick, the passion can be turned into a virtual assistant niche which can generate a steady stream of like-minded clients, and here’s how…
A — Compile a List of every “BUSINESS” linked to your interest.
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Each one of these is a potential client. Let’s use an unusual example for Virtual Assistants — Surfing. (The wet version not the internet version). So in this case we would look at everything that is profitable from the surfing industry.
* Surfing Shops
* Surf Tournaments
* Surf Instructors
* Equipment for Surfing
* Schools for Surfing
* Videos about Surfing
* Surf-related Magazines
* Surf Professionals
* Etc…
B — Locate each of the “PROBLEMS” within.
So now you have a list of the areas of your passion which are making money – you need to then start searching online for the problems which the businesses and people are facing, so let’s say for example…
* The local surf shop wants to start selling their products online, but doesn’t know how.
* In the summer months, surfing tournaments are popular, but they are difficult and time-consuming to organise and assistance is needed.
* Surfing Instructors want to take on more students, but they are stuck in the office doing paperwork.
* Surfing equipment makers are looking for more outlets and they also need to spread the word more by engaging with social media.
* Surf Schools want to advertise themselves more online, but don’t know how to go about it.
* It would be great if a Surfing magazine could publish an online edition, but they don’t have any digital publishing knowledge.
* An up-coming surfing pro wants to be discovered, and needs video’s putting up on You Tube.
Forums and blogs are a great way to find out what’s current and what’s happening now. You can locate people’s pain points by how they write, the kind of questions they are asking, and who they are looking to solve them. Remember that no business niche is perfect and there are always weak spots to be filled within every industry. You have to find that in order to turn your passion into a virtual assistance business.
C – Make Your “PITCH”.
If you have found some businesses online, contact the businesses and people via email or phone, letting them know who you are. As you are talking to them, mention that you are a specialist when it comes to Selling Surfing Products Online, Developing a Social Media Presence for Professionals Involved in Surfing — make sure to say something that makes them relate, so that they understand how you appreciate the issues that they come up against on a daily basis and how you can help them (this is assuming that you are in this position, as if you are truly passionate about something you already have a good base of knowledge and ability — if you find that you are running up against a wall here, maybe you are not going after a true passion).
Make sure that you go to forums and engage there, as well as commenting on blogs. In short, hang around everywhere that a potential customer from the list that you compiled above may be.
No matter what your passion is, the people in that industry need virtual assistants – they simply may not know it yet. Use this to your advantage to be the first to present a solution to their problem, and show them how you can enhance their business based on your expertise on what you are passionate about. Discover what they need — and give it to them!
