Like any system of earning online, CPA offers has its allocated share of advantages and downsides. It’s up to you to decide whether promoting CPA offers is best for you based primarily on these advantages and drawbacks.
Majority of Offers Only Pay for US Traffic
All the gigantic networks focus on offers for the US market and unless your site already has a large percentage of US visitors ( you’ll need to refer to your analytics to discover for definite, if you are not using Google Analytics then your webhost should maintain some sort of statistical data for you ) then you’re certain to find that promoting CPA offers is not as profit-making as other techniques of monetizing your internet site like AdSense or promoting affiliate products.
This problem can be offset if you can find or pay for a script that will detect which country the visitor is from and show CPA offers to US visitors and something else to the remainder of the visitors. AdSense does this instantly for you.
Steep Learning Curve
Promoting CPA adverts isn’t a ‘set and forget’ system like AdSense. You must work to optimize your placements, content and test and track different sorts of offers. AdSense on the other hand is optimized for you by Google who see to it that your internet site serves up the most important ads mechanically.
Time Consuming With Testing
Testing your ads is a time consuming process and not suitable for someone who is trying to get a little additional cash on the side. CPA offers need to be continually tested and tracked to find the best converting offers.
You Can email Offers to a List
Many companies who have offers you can promote create landing-pages that have been highly optimized and they have spent their own resources testing and tracking conversions to make the page as highly changing as possible . This makes it fully ideal for sending the offer to your list. If you maintain lists in different niches then making money can be as simple as emailing the customers a topical offer every week. You do not need to do any site design or work setting up the offer, simply e-mail to the destination page.
You Can Drive Traffic by Paid Advertising
Similar to sending an offer to your list, you can send paid traffic directly to a CPA lander page which has already been optimized by the company with the offer. You don’t even need a website or spend a little time making graphics or text, simply make a short ad, put it in to a pay-per-click network like Yahoo Publisher or Facebook and send traffic to the lander.
You Can Earn More
CPA offers are a middle ground between AdSense and promoting paid products as an affiliate. They have click through rates and conversions that are higher than conventional affiliate products and pay much more than clicks on your AdSense ads. Though you should test different types of techniques, CPA is an established model that makes a lot of money when combined with a highly focused site with a large amount of US visitors.
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